History of a Brand

The catalogue accompanying the exhibition UFA—History of a Brand at the Deutsche Kinemathek—Museum für Film und Fernsehen is dedicated to the economic and aesthetic strategies of the media company since its founding, in 1917. Three essays outline the history of the company and brand and simultaneously reflect on the development of audiovisual media in Germany. Based on a wide range of exhibits, ranging from the era of silent films to the advent of television to current innovations at the UFA today, makes it possible to trace the company’s reactions to social and political framework conditions as well as the market mechanisms of the respective epochs.

Here you’ll find all our books on CULTURE.

( 44.21CHF )
This product is currently not available.

Prices incl. VAT plus shipping costs

Delivery time approx. 5 working days


November 2017

ISBN 978-3-7356-0421-7

26,00 × 22,5 cm

200 pages

166 colored and 80 b/w illustrations

Hardcover, bound

Languages: German

Peter Mänz, Rainer Rother, Klaudia Wick

Text by
Rolf Aurich, Karin Herbst-Meßlinger, Peter Mänz, Rainer Rother, Annika Schaefer, Jörg Schöning, Vera Thomas, Nils Warnecke, Maximilian Weinberg, Klaudia Wick

Design by
werk3, Berlin

Die Ufa – Geschichte einer Marke,  24.11.2017-22.04.2018, Deutsche Kinemathek – Museum für Film und Fernsehen, Berlin