Iris Friedrich

The photographer Iris Friedrich (*1974) has devoted herself to taking snapshots of very ordinary objects. Her personal surroundings and anonymous urban sites are presented in a photographically new way. People are rarely present in them—and, if so, this surprises and bewilders; parallels to current situations in society are easy to recognize.

As a fascinating contrast to the photographs reminiscent of still lifes, Iris Friedrich has transferred a series of them to the virtual reality. With the augmented reality tool Artivive, some of the pictures in the book can be scanned with a smartphone. What then appears on the display are artistic moving pictures and conceptual videos that become an expanded reality in the truest sense of the word, and raise questions regarding how reality, the real world, and truth behave in relation to the respective (photographic) image.

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