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How cute! The NRW-Forum Düsseldorf investigates the phenomenon of “cuteness” in everyday life, media, pop culture, design, and art. The show asks: “What is cute?” Is it a way to numb us, manipulatively hiding actual social realities? Is it simply kitsch, immature and childish? An expression of the yearning for emotional security in an impersonal digital world? Or perhaps even a cleverly ironic path to insight? Whether it’s stuffed animals, robotics, or Internet memes, the book presents “cute” in all of its multiple meanings.