"When God expelled Adam and Eve from paradise, he invented fashion to cheer them up.” (Helen Court)
We don’t know if Adam and Eve would have called East Germany a fashion paradise. Yet, what did people mean by “fashion” there? What did it look like? “Malimo & Co”asks this and other intriguing questions and invites the viewer to participate in an interesting, at times nostalgic, but definitely enjoyable journey back to the world of fashion in East Germany.
This book encapsulates the beginnings of fashion up to 1990 and, in addition to studying the most important trends, looks at themes like magazines, youth and wedding fashions, jeans, the mini-skirt, hot pants and of course MALIMO, DEDERON and Präsent 20.