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The catalogue accompanying the exhibition UFA—History of a Brand at the Deutsche Kinemathek—Museum für Film und Fernsehen is dedicated to the economic and aesthetic strategies of the media company since its founding, in 1917.

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Zara Pfeifer

You, my concrete utopia

In the mid-1970s an unusual public-private housing project was built in Vienna—3,200 apartments in three vast blocks stood for accessible luxury built in concrete; a utopian notion that anyone can live in true communities in proximity to fresh air, water, and greenery. Alterlaa is a rare example of the successful implementation of modernity’s highest aspiration—a true machine for living, with nearly one-hundred-percent percent resident satisfaction for more than four decades. In her long-term project  Du, meine konkrete Utopie, Zara Pfeifer (*1984) captures its human side for the first time in an expansive series of photographs.

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"Zara Pfeifer"

December 2017

ISBN 978-3-7356-0427-9

20,50 x 27,50 cm

128 Pages

76 colored and 1 b/w illustrations

Hardcover

Languages: German, English

Editor
Zara Pfeifer
Text by

Angelika Schnell und Kimberly Bradley, interview with Zara Pfeifer by Sascha Chaimowicz.

Design by
Larissa Starke