The catalogue accompanying the exhibition UFA—History of a Brand at the Deutsche Kinemathek—Museum für Film und Fernsehen is dedicated to the economic and aesthetic strategies of the media company since its founding, in 1917.


Zara Pfeifer

You, my concrete utopia

In the mid-1970s an unusual public-private housing project was built in Vienna—3,200 apartments in three vast blocks stood for accessible luxury built in concrete; a utopian notion that anyone can live in true communities in proximity to fresh air, water, and greenery. Alterlaa is a rare example of the successful implementation of modernity’s highest aspiration—a true machine for living, with nearly one-hundred-percent percent resident satisfaction for more than four decades. In her long-term project  Du, meine konkrete Utopie, Zara Pfeifer (*1984) captures its human side for the first time in an expansive series of photographs.

More about Zara Pfeifer


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"Zara Pfeifer"

December 2017

ISBN 978-3-7356-0427-9

20,50 x 27,50 cm

128 Pages

76 colored and 1 b/w illustrations


Languages: German, English

Zara Pfeifer
Text by

Angelika Schnell und Kimberly Bradley, interview with Zara Pfeifer by Sascha Chaimowicz.

Design by
Larissa Starke