die neue linie 1929-1943

Between 1929 and 1943 DIE NEUE LINIE (The new line) was published by Beyer Press in Leipzig. An outstanding lifestyle magazine of its time, superficially it provided only luxurious entertainment. However it had a progressive and forward-looking concept compared to other mass media: no other publication was so consistent in bringing avant-garde typographic ideas to a mass audience; leading graphic designers from the field of Bauhaus had a decisive effect on the look of the magazine. And despite media conformity, the modern Bauhaus signature – a style hated by the Nazi regime up to and during the Second World War – was largely spared the sanctions of the dictatorship. The catalogue Das Bauhaus am Kiosk illustrates the turbulent times of this magazine and its era.